Vernon Lee is the Account Director for Location Based Experiences (Asia) based in Singapore. He joined Viacom over 2 years ago and oversees the current projects across Asia and working with the partners to develop compelling Nickelodeon experiences with deep engagement and story-telling while staying true to “Making the World a more Playful Place”.
Prior to joining Viacom, Vernon headed up the Southeast Asian business for Medialink, a licensing agency and managing its licensing business for brands such as Hasbro, Entertainment One and American Greetings. He began his licensing journey with Fun Characters International, marketing licensee for Disney, and held various positions over a 10 year period. During that period, Vernon was seconded to a China animation company and based in Hangzhou, Zhejiang, heading up its character licensing business for a period of time.
Vernon is a Business graduate from Nanyang Technological University, Singapore.